TELECINCO NEWS
Rebranding
The news section of the Telecinco channel is watched by 1,141,000 people daily, making it one of the most important channels in Spain. Viewers of Informativos Telecinco have an average age of 58, while younger demographics, aged 18 to 34, tend to turn to social media for news updates. This proposal presents a refreshed logo and accompanying brand elements designed to enhance Telecinco's appeal, especially among younger audiences. The redesigned logo and components aim to modernize the channel’s image, positioning it as a dynamic, go-to source for news across all age groups.
Selected Works
